Designer
Sana Jahangir
Founder & Creative Director
Sana Jahangir is the founder and creative director of JOGI — a Pakistani couture house creating bridal, luxury formal and pret pieces with hand embroidery and heritage craftsmanship. Each JOGI piece is made to order, personalized to the client's measurements and moment.
“Own your style. Own your confidence.”
Sana Jahangir founded JOGI on the conviction that every woman deserves to own her style. The maison works in pure silks, kanchipuram weaves and traditional embroidery techniques — ari, zardozi and tilla — passed down through generations. Every piece is stitched to order, personalized to the client's measurements and moment, and delivered worldwide. JOGI sits between heritage and contemporary aesthetics, creating pieces that travel across borders while remaining rooted in specific craft traditions.
Design philosophy
JOGI's design philosophy centres on clothing that is both beautiful and personal. Each piece is made to order — the client's measurements, colour preferences and occasion are all considered during creation. The brand respects traditional craft techniques while making them accessible to contemporary wearers, creating garments that are not only visually striking but meaningful.